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Angus Productions Inc. (API) is a for-profit subsidiary of the American Angus Association.
Though we're more commonly recognized as the Angus Journal staff, the API
staff coordinates a variety of publication and communication services to benefit
the American Angus Association, Angus breeders and their customers. Office operations
are coordinated with the efforts of 13 regional managers who represent the Angus
Journal in designated territories throughout the United States and Canada.
Angus Journal
The Angus Journal is our flagship publication. Started in 1919, it was purchased
in July 1979 by the Association. With a paid circulation of more than 17,000, the
award-winning monthly magazine serves as the breed's official publication and the
voice of the Angus industry. Through the Angus Journal, we strive to serve
all members of the Association -- be they breed founders or new members, owners
of two-cow herds or owners of 2,000.
The Angus Journal offers readers editorial content ranging from basic how-to
articles to in-depth reports on cutting-edge technologies. We feature profiles on
Angus breeders, stories on production and management techniques to improve profitability,
news and events from Association departments and producer-related information from
the Certified Angus Beef (CAB) Program.
The advertising staff can offer any level of assistance in developing advertisements
to promote Angus herds -- from those sent in camera-ready to helping producers develop
ads from scratch. Contract rates are available for monthly insertions of 1-inch
to full pages.
Angus Beef Bulletin
Targeted to commercial customers of Angus genetics, the Angus Beef Bulletin
serves as a link between Angus breeders, the Association and current and potential
Angus buyers. It represents the commitment of the Association and API to achieve
one of the Association's major long-range goals -- to develop additional programs
to improve relations with commercial producers.
Now in its 17th year of publication, the Bulletin changed its look and content in
1998 as API assumed responsibility for the editorial content of the tabloid-sized
magazine. With a complete redesign and newsprint upgrade, the Bulletin is now mailed
free of charge to qualified nonmember bull buyers and by subscription to members,
for a total circulation of more than 83,000.
Publication frequency is five issues per year (January, February, March, September
and October) to make the Angus Beef Bulletin a more timely vehicle for advertising
bull sales. Each issue also contains a listing of Angus sales and events.
Editorial content has been increased in quantity and quality and includes profiles
on cattlemen and beef industry leaders, Association-related news and information,
updates from the CAB Program and production and management information to help commercial
cattlemen benefit from Angus genetics. Our staff is available to help create and
design Bulletin ads. Four ad sizes are available and contract display advertising
rates are available for 2-4-time and 5-time insertions of those sizes.
Special Services
Just as the name implies, API's Special Services Department was established to assist
Association members with their promotion needs. Featured services include the creation
of custom sale books, brochures, post cards and newsletters.
Web Services
The newest API department, Web Services, was established to further help Angus breeders
promote their cattle on the Worldwide Web. With the use of the Internet, global
marketing is possible.
Services currently provided by the department include Web site design for producers
and state and regional associations, online sale books, banner ads on the Angus Journal
and Angus Beef Bulletin home pages and new online editorial features. With
Angus e-Classifieds and Angus e-List advertising, producers can try online marketing
without the investment of a Web site.
The department also provides real-time coverage of major Angus and beef industry
events.
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Click here to visit the Angus Journal site
Click here to visit the Angus Beef Bulletin site
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